Black Ops première during England match on Friday
Activision will kick off its marketing in the UK, by airing a première during the England match on Friday.
“We’ve a 60-second ad during the England vs. Bulgaria match, which is our first mainstream communication around Black Ops in the UK. From there it’s going to be non-stop,” Call of Duty general manager for Europe Michaël Sportouch told MCV.
“We’ve a fantastic game and a fantastic marketing campaign so our ambition is to set another record like we did with Modern Warfare 2,” said Sportouch.
He added: “The resources invested behind Black Ops in terms of development of the game and the marketing are the highest ever for Activision. Our ambition is not only to be the biggest game but also the biggest entertainment launch of the year.”
You can catch the England match on Friday 7:30 on ITV 1. Call Of Duty: Black Ops is scheduled for a November 9th worldwide release.